![]() ![]() ![]() We looked for something in a bottle that people could use to simplify their experiments." "What drove us ahead was interesting technology. "These waves of innovation have kept going, and it's always easy to settle back into doing something you know," he said. David said Bio- Rad prospered by shifting its supply focus from nuclear, to aerospace, to electronics and today, to biotechnology. If self-reliance was a virtue, complacency was the enemy. "We mimeographed an order blank and sent it out to 3,000 people in California," David chuckled. Rather than pay an investment banking firm, David said he and Alice drafted an offering document, got it approved by the California Corporations Commission, and offered the shares to the people they presumed knew Bio-Rad best - its customers. Once again, however, the Schwartz family did the IPO its way. In 1966, when Bio-Rad finally broke the million-dollar mark, the company took its second leap into the modern corporate world - it went public. "It took us almost 15 years to reach a million dollars in sales," he said. It was short for radiation."ĭavid said in contrast to today's quick-growth startups, Bio-Rad took its time and bootstrapped everything. "That's where the 'Rad' in Bio- Rad came from. You'd swallow it, and the researcher would follow it through your body with a Geiger counter," he said, motioning with his hands. "One of our first products was amino acids tagged with carbon 14. "When we first started, nuclear energy was the big thing," said David, shuffling slowly down the carpeted hall toward his office. Roughly 4,000 employees ultimately report to David Schwartz, 78, who has trained his son, Norman, 51, to take over the family business in which Alice, 76, still plays a role at the board level.ĭuring a recent interview at his Hercules headquarters, David reminisced about doing business the Bio-Rad way. He grew up in a large historic Tudor home that was built in 1925 and consisted of 6 bedrooms, 5.5 baths, a mahogany library, a hand carved chestnut staircase and a private tennis/sport court.Founded in 1952 in West Berkeley, Bio-Rad today is an $817 million company that sells thousands of different chemical supplies, DNA instruments and diagnostic tests to hospitals and biotech laboratories in 32 countries. However, the real Adam Goldberg did not grow up in an average suburban home as depicted on the show. In researching the true story, we discovered that, like on the show, the real Goldbergs lived in Jenkintown, Pennsylvania, a suburban borough located about ten miles north of downtown Philadelphia. In fact, the real Adam came from a family of doctors. Instead of taking over the business like on the show, the real Murray Goldberg went on to become a doctor. In real life, Murray’s dad (not his father-in-law) owned a furniture store called “Goldbergs” and Murray worked there until college. The real Beverly Goldberg gave her onscreen counterpart, actress Wendi McLendon-Covey, a box of her old sweaters from the 1980s, which Wendi wears on the TV show ( The Ellen DeGeneres Show ). Who is Beverly Goldberg’s real counterpart? His aunt has also performed in the musical, Merrily We Roll Along, on Broadway. Plus, his maternal grandmother was an actress on Broadway. His father Ken also owns an acting school and he’s a teacher at the New York Film Academy. Jenny Lerner has starred in projects, such as My Crazy Ex and The Mindy Project. He’s the son of journalist Patricia Klein and actor Ken Lerner, so his father already had one foot in the door. While his parents were hesitant at first, he begged them to give him a shot. Gerstein appeared to see something in Lerner, who she recommended to Hollywood talent manager, Susan Curtis. He played alongside Ben Stiller, Jack Black, Rachel Weisz, Amy Poehler, and Christopher Walken. According to IMDB, it was Barry Levinson who gave Sam Lerner his big break when he got a part in the movie, Envy. The Goldbergs airs on Wednesdays at 8/7c on ABC. He will also play Binger in the upcoming comedy flick Liked. He has filmed a few short films called Purity, GigiBoy, and Susie Searches. While he can be seen on The Goldbergs, Lerner has also wrapped a few new projects. Lerner, who was born on September 27, 1992, has been part of the show business industry since the age of nine. Geoff Schwartz from The Goldberg, the character who struggles with relationships and love, is played by a talented actor Sam Lerner. Sam Lerner plays Geoff Schwartz on The Goldbergs. (Season 5-present) Who plays Geoff Schwartz?īy Mary Jane. (Season 5-present) Stephanie Courtney as Essie Karp, a friend of Beverly’s who is also good friends with Linda Schwartz and Ginzy Kremp. (Season 5-present) Mindy Sterling as Linda Schwartz, Geoff’s mother. Lerner is the real-life father of Sam Lerner, who portrays Geoff. Ken Lerner as Lou Schwartz, Geoff’s father.
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